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Panel Discussion - Storytelling and Business

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Panel Discussion: Storytelling and Business

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Insights from Panelists

Darren Tay

  • Relatable Characters: Use characters that the audience can connect with.
  • Before and After: Show the transformation (change) clearly.
  • Simplicity is Key: The message must be simple enough to fit in a Twitter message (140 characters).

Mas Mahathir

  • Unique Storytelling: The story must be unique, but the message must be universal.
  • Relive, Don’t Report: Don’t just report what happened; relive the story.
  • Dialogue: Focus on the dialogue – it’s the “juicy part” of the story.

Keynote Speakers:

  • Darren Tay (2016 World Champion)
  • Mas Mahathir (2nd Place, 2025 WCPS)

Reference: District 97 Conference 2026

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